So, Why are the Indian Media Giants failing on the Internet???
1. Top Down Management
2. Taking Technology for Granted
3. Lack of Innovation
4. Belief that Brand is Everything
5. Belief that Content is Everything
6. Big Budget, Big Plans, but Lack of Execution
7. Too much focus on Eyeball time and Ads as opposed to creating valuable transact
8. Lack of Audience Intelligence
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Three Idiots
5 days ago
1 Comments:
Indian also lack trust as most of the Indian's still think website is used only for having Fun,play games or networking. companies are happy selling through the retail stores. people only buy tickets online for the other thing they are happy wasting time and visiting the retailer..
The Indian consumer wants the touch-feel-try for any purchase he makes .companies should work together to build the trust on E-commerce site
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